Portfolio Objectives, Approach, and Execution

Posters

Objective

  • Create poster series to attract attention to various instances of inequality, disparities, and inappropriate behavior as a part of Penn State Abington’s No Place for Hate Week

Approach

  • Think about how to grab viewer’s attention; use shocking statistics
  • Think about why people don’t stop to read posters
    • Too long
    • Too much going on in the poster
  • Create a series of phrases that don’t take more than a couple of seconds to read
  • Create a series of posters that are both visually appealing and uncluttered

Execution

  • Use bright, bold, and contrasting colors and fonts to grab the viewer’s eye.
  • Use short and simple phrases to keep viewer’s attention just long enough to get the point across
  • Use mixed media (cartoons and realistic pictures)

Jewelry Photographs

Objective

  • Create professional photos of store merchandise in order to display selection, quality, and details of products

Approach

  • Consider what would be most interesting and useful to the customer
  • Focus on most important aspects of each piece
  • Create lightbox and obtain proper backdrop to enhance quality of photographs and merchandise

Execution

  • Utilize lighting to create most aesthetically appealing and clearest photographs
  • Use variety of angles, close-ups, and positioning of merchandise
  • Edit photos to create most appealing image of merchandise

 


 

Integrated Marketing Communications Project (PledgeIt & Tiger Schulmann’s)

Objective

  • Expand PledgeIt’s (an online fundraising platform) reach into other areas of interest, specifically, weight loss, by partnering with mixed martial arts organization Tiger Schulmann’s.

Approach

  • Help team members gather data on PledgeIt’s brand strategy, brand capsule, positioning, target and audience; research estimate advertising costs for the campaign
  • Split the project into various sections and group by which sections must be finished first
  • Assign deadlines for each section so that the project is completed far enough in advance to be reviewed by the course instructor before the final submission
  • Make the schedule of sections easy to read and understand
  • Assign a member of the group to each section

Execution

  • Finish my sections (background information, press releases, and Facebook page) and review before sending to one team member to combine all sections
  • Review the project in its entirety before sending to course instructor for review
  • Opportunities for improvement
    • More feedback from Tiger Schulmann’s to see if the plan is feasible

 

Op-Ed Essay

Objective

  • Analyze an op-ed piece about the incorrect representation of poverty in America and draw a conclusion about the author’s intended point

Approach

  • Understand the author’s general argument
  • Draw my own conclusion about the argument and how the author supports it
  • Identify key pieces of evidence
  • Identify downfalls in the author’s writing

Execution

  • Gather facts and information
  • Type a rough draft or “base” for my final draft
    • Start with body of essay, add introduction and conclusion at the end
  • Add in stylistic facets
  • Edit for spelling, grammar, and conciseness